Case Study: National Specialty Retailer achieves 200% higher response and faster, lower-cost testing with Quad's Accelerated Insights

How a virtual platform gives brands a clear path to improved response

National Specialty Retailer, a leading footwear chain with stores across the eastern United States, faced lagging sales and no clear insight into how its direct mail campaigns resonated with target customers. Traditional physical testing was costly and slow (taking up to two years), so the retailer turned to Quad and its Accelerated Insights platform to accelerate learning and improve campaign performance.

Quad implemented Accelerated Insights’ rapid test-and-learn approach, using decades of direct mail data and AI to virtually test hundreds of variables and evaluate up to 1,000 creative and offer combinations in under three months. The results from Quad: a 200% greater response versus the control package, at least a 19% improvement across all KPIs (including redemption rate, gross sales and gross margin), and reduced time and cost for testing.