Case Study: Plow & Hearth achieves 74% more catalog pages and 10x web-change capacity with Quad’s Marketer’s Studio

Gaining Efficiencies with an Optimized Workflow and New Technology

Plow & Hearth, a multi-million-dollar indoor and outdoor home goods retailer founded in 1980, faced growing pains as its legacy CMS—designed for print—couldn’t scale for digital needs. Content was scattered in a repository, teams exchanged files by email, and redundant steps and mistakes made production slow and costly, so Plow & Hearth turned to Quad for a scalable content-management solution.

Quad implemented its centralized CMS, Marketer’s Studio, to aggregate marketing content and enable faster, multi-channel production; the platform paired with process optimization and skilled managers to streamline workflows. As a result Quad helped Plow & Hearth publish 74% more catalog pages per year, reduce creative hours on content by 27%, and increase annual capacity for web change requests from 400 to 4,000.

Plow & Hearth