Case Study: ColourPop boosts revenue and ROAS with Quad

ColourPop boosts revenue 124% with Quad

ColourPop, a beauty brand known for its affordable and vibrant cosmetics, sought to boost its return on advertising spend and expand its audience reach. They partnered with Quad's agency, Rise, to develop a long-term testing strategy that would engage existing customers and attract new ones, utilizing Quad's MX: Intelligence and MX: Media services.

Quad implemented a data-driven strategy centered on Facebook advertising. This involved optimizing campaign budgets, establishing a creative testing framework to tailor content, and pinpointing ideal audiences to maximize efficiency. As a result, ColourPop saw a 19% increase in average order value, a 124% increase in revenue, and a 74% increase in prospecting return on ad spend.

ColourPop