Case Study: Christie’s International Real Estate creates a standout luxury brand video with Quad

Christie’s International Real Estate earns 108 LinkedIn reactions with Quad

Christie's International Real Estate needed to produce a corporate brand video that embodied sophistication and luxury to help its associates impress clients and clarify its relationship with its parent company. The challenge was creating this progressive content without a budget for new footage, relying instead on existing material that was hampered by licensing and creative complications. They turned to Quad for creative services and content creation.

Quad's team developed a solution that involved visualizing an intriguing story and employing a theatrical visual strategy to artfully capture property beauty and an elegant lifestyle. Their work seamlessly blended new and existing footage to negate licensing issues. The results were highly successful, with the CEO praising the video's remarkable traction and Hollywood quality. It garnered thousands of views on YouTube and significant engagement on LinkedIn, while also opening conversations for additional video projects.

Christie’s International Real Estate