Case Study: Avant strengthens its brand to expand financial products with Quad and Favorite Child

Avant expands its brand into 4 product experiences with Quad

Avant, a fintech company, faced a challenge where its existing brand identity was limiting its ability to expand into new products that would benefit its non-prime and middle-income consumer audience. To address this, they turned to Favorite Child, the brand design arm of Betty, a Quad agency, for brand strategy and creative services.

Quad, through its agency Favorite Child, developed a new visual identity and brand strategy for Avant. The solution included vibrant colors, dynamic patterns, empowering language, and inspiring photography to position Avant as a determined partner that empowers people to move their financial lives forward. The new brand successfully communicates a clear and bold message, honoring the customer's journey and furthering their aspirations.

Avant