Case Study: At Home reduces signage costs and improves customer experience with Quad

At Home reduces permanent signage costs by 30% with Quad

At Home, a home décor superstore operating nearly 200 locations, faced a challenge with its critical in-store signage channel. Their internal marketing team was stretched thin and their previous service vendors could not scale to meet the needs of their large, low-labor stores. They reached out to vendor Quad for assistance, specifically leveraging their MX: Creative and MX: Production services for in-store managed services.

Quad implemented a managed services solution that included strategy, creative, production, and print management. They placed a project manager onsite with At Home's team to improve seasonal, permanent, and new store opening signage. This solution resulted in a 30% cost reduction for permanent signage on new store openings and a 30-100% improvement in cost reduction over their previous vendors. Quad's work also improved the overall customer experience with easier store navigation.

At Home