Case Study: HanesBrands achieves unified global product information and boosted international collaboration with Quable

Unify product information within a global group

HanesBrands engaged Quable to unify and standardize product information across its global portfolio. The group's legacy in‑house PIM was difficult to maintain, preventing rapid marketplace expansion, creating poor international collaboration and translation issues, and resulting in impersonal, unreliable product data and unclear enrichment workflows.

Quable implemented its PIM solution, deploying nine languages, centralizing and perpetually enriching some 30,000 product references and harmonizing processes across six European brands. As a result, Quable enabled HanesBrands to deliver centralized, consistent (claimed 100% reliable) product data, provide personalized multi‑channel content, strengthen international collaboration and accelerate marketplace readiness and omnichannel growth.

HanesBrands

Stephanie Chauvin

European E-commerce Director