Case Study: Gémo boosts online sales and streamlines product enrichment with Quable PIM

Streamline the enrichment process to boost online sales

Gémo, a long-standing shoe and clothing brand with more than 440 shops and 4,000 staff, needed to streamline product information to boost online sales. The retailer struggled to share and enrich product marketing data across channels, had no unified media management or multilingual translation workflow, and could not give teams or distributors autonomous access—so Gémo engaged Quable to deploy a PIM (and DAM) solution.

Quable implemented its PIM/DAM platform to centralize and enrich product data, allowing Gémo to manage 91,000 product references, optimize 220 GB of media, and absorb about 17,000 additional references per year. Integration with Proximis and in‑PIM translation sped international launches, delivered reliable up-to-date product information, improved customer experience and team workload balance, and accelerated time-to-market—boosting Gémo’s online sales.

Gémo

Cedric Le Mer

Digital & Omnichannel Project Manager