Case Study: Morel Diffusion achieves centralized multilingual product management and faster distribution with Quable

PIM Quable enables Morel Diffusion teams to develop their business internationally and organize the distribution of their products

Morel Diffusion, a family business founded in 1919 specializing in Cyclamen and serving an international clientele, faced dispersed product files across systems for some 350 product references, an onerous workload managing product information in 8 languages, and inconsistent data distribution to partners and customers. To tackle these challenges they engaged Quable and its PIM solution (PIM Quable) to centralize and streamline product information management.

Quable implemented a centralized PIM with a Brand Portal and a Shopify connector, enabling Morel Diffusion to consolidate all product data, speed up management of visuals and attributes, and distribute accurate product information in 8 languages to the website, distributors and growers. As a result, Quable helped improve team productivity, reduce manual errors, and ensure consistent, up-to-date product data across channels for Morel Diffusion’s international development.

Morel Diffusion

Sophie Dyrlund

Digital Project Manager