Case Study: Petit Bateau achieves higher website conversion and faster time-to-market with Quable PIM

Petit Bateau Improve your website conversion rate with the PIM

Petit Bateau, the 130‑year‑old childrens and adult fashion brand selling across Europe, Asia, the US and the Middle East, faced slow and error‑prone product launches because product data and visuals were scattered across Excel files, emails and multiple systems. Manual categorization and incomplete or incorrect product information led to prolonged time‑to‑market, missed listings and poor customer experience (about 10% of customer service calls were tied to data issues). Petit Bateau engaged Quable to address these challenges with its PIM solution.

Quable implemented its PIM/DAM to centralize, enrich and automate product information—automatically categorizing items, allowing reuse of visuals for repeat products, and publishing only “complete” products. As a result, Quable enabled faster collection rollouts, improved website conversion, higher productivity through reduced file exchanges and repurposed staff time, and more reliable product data and customer experience, while making internal teams autonomous.

Petit Bateau

Sarah Colichet

IT Business Analyst