Case Study: Petit Bateau boosts product data quality and site conversion with Quable PIM

Petit Bateau boosts site conversion with Quable, reallocating 0.5 FTE per year

Petit Bateau, a children's and adult fashion brand, faced significant challenges in managing its product information across numerous sales channels. With data and visuals decentralized across Excel files and emails, the process was inefficient and error-prone, leading to a longer time-to-market, lost sales, and customer dissatisfaction due to incomplete product details online. To address these issues, the company turned to vendor Quable and implemented its PIM solution.

The Quable PIM solution centralized all product data, enabling Petit Bateau to automate categorization and duplicate product information for new collections efficiently. This allowed the brand to deploy a complete and reliable product offering much faster. The implementation delivered substantial results, including a conversion rate improvement that contributed to an additional 2.2 million euros in revenue, the reallocation of half a full-time employee to other tasks, and a reduction in errors. Quable provided an agile platform that significantly improved productivity and data quality.

Petit Bateau