Case Study: Jennyfer achieves 7 times faster time-to-market with Quable PIM

Jennyfer Time-to-market divided by 7 with PIM

Jennyfer, a French ready-to-wear brand founded in 1985 with more than 10,000 annual references and sales online plus 200+ shops in France and 100 internationally, faced outdated product titles, descriptions, images and classifications, a lack of cross-department collaboration, and severe workload peaks that slowed product launches. To solve this, Jennyfer implemented the Quable PIM to centralize product data, streamline contributor workflows, and accelerate time-to-market.

Quable’s PIM created automated publication processes and clear workflows across Purchasing, Photo Studio, Marketing and E‑commerce, delivering measurable results: time-to-market became 7 times faster (products now appear online within 24 hours instead of one week), Jennyfer manages more than 300 references per week and publishes to 12 distribution channels, and the catalogue quality and contributor efficiency have significantly improved with much less manual solicitation.

Jennyfer