Case Study: Gouiran Beauté boosts productivity and data reliability with Quable PIM

Gouiran Beauté boosts productivity by 30-50% with Quable

Gouiran Beauté, a beauty and hairdressing products distributor, faced challenges with siloed and unsustainable product data management across its e-commerce site and 22 physical stores. Their data was difficult to reuse on different channels, and managing their large catalog of 45,000 references was complex and time-consuming. This led them to partner with vendor Quable to implement a PIM solution.

Quable implemented its PIM to centralize and reorganize Gouiran Beauté's product information, creating a structured and scalable data model. The solution included a brand portal for stores and used automation to enrich nearly 50% of product fields. This resulted in a 30-50% increase in productivity, enhanced data reliability, and a return to growth with improved website traffic and conversion rates post-replatforming.

Gouiran Beauté