Case Study: De Neuville achieves 3x faster shop window design with Quable PIM

Divide by 3 the time to create a showcase

De Neuville, the French chocolatier founded in 1884 with more than 160 boutiques, ~6,000 references and €28M turnover, struggled with fragmented product data (Excel files, ERP), lack of a single collaborative tool for product enrichment, and heavy seasonality that made catalogue renewals inefficient. To centralize product information and streamline peak‑time operations they chose Quable and its PIM solution.

Quable implemented a centralized PIM/DAM to consolidate data sources, enable simultaneous collaboration across Product and Marketing teams, and integrate with the brand’s ecosystem (EAN generation, barcode printing, checkout). The result: higher productivity, the reallocation of one resource to higher‑value tasks, independent team workflows, omnichannel publishing, and a significant reduction in Time‑to‑Market—allowing De Neuville to design shop windows and launch catalogues up to three times faster while smoothly absorbing peak workloads.

De Neuville

Maxime Piot

Director of the Information Systems