Case Study: Devialet achieves harmonised omnichannel luxury customer experience with Quable PIM

Devialet Harmonise and enhance the customer experience on all sales channels

Devialet, an acoustic engineering company blending luxury and cutting‑edge technology, sells speakers and sound bars through its own boutiques, specialised distributors and independent resellers. The company struggled with destructured, inconsistent product data, a fragmented sales pitch across channels, and difficulties publishing accurate information — so Devialet selected Quable PIM to unify and harmonise its product information and customer experience.

Quable implemented its PIM to centralise and standardise product data in one platform, enable collaboration across R&D, Product, Marketing and Design, and create specific distribution channels that sync with partners. The result was an operational “encyclopaedia” of reliable product information, consistent sales messaging and identical customer experiences across all channels — all delivered by Quable.

Devialet

Michael Partouche

Product Manager