Case Study: Blanc Cerise achieves a unified, accelerated multi-channel strategy with Quable PIM

Accelerate your multichannel strategy thanks to product information

Blanc Cerise, a French household-linen brand launched in 2011 with an omnichannel footprint including five physical stores and department-store corners, faced an outdated ERP, a non-optimized product data model, and a need to strengthen its digital channels. To address these challenges the brand selected Quable and its PIM solution to modernize product information management and support faster multi-channel growth.

Quable implemented its PIM (and DAM) to unify product information, introduce workflows and roles, and enable independent team administration; the project onboarded 20 collaborators, managed 1,500 product references and uploaded 3,000 media assets. As a result, Quable delivered consistent, optimized product data across channels, faster go-to-market on web platforms and retail points, and streamlined enrichment and validation processes for Blanc Cerise.

Blanc Cerise

Marie Bres

E-commerce Manager