Case Study: Cox Automotive (Cox) achieves $2.6M in five-year operational savings and 30% improved cooling efficiency with QTS Realty Trust

Driving New Efficiencies to Reduce Operational Cost

Cox Automotive — owner of AutoTrader.com, KBB.com, HomeNet and VinSolutions — needed to align its long-running Data Center X (DCX) strategy with business growth, technology refresh cycles and lease timelines while improving application resilience, security and operational efficiency. The company sought an energy‑efficient hosting solution to consolidate multiple sites, reduce ongoing operational costs and support future scalability.

AutoTrader selected and expanded the QTS Atlanta‑Suwanee data center, consolidating colocated systems and deploying scalable high‑density power and a heat‑containment cooling design. The changes cut power transmission loss, improved cold airflow and reduced wasted space, yielding a 30% increase in cooling efficiency, approximately $517k in annual savings (about $2.6M over five years), better network and system utilization, and recognition via a Cox sustainability nomination.

Cox

Mark Tuttle

Sr Manager of IT