Case Study: TDS Telecom achieves 25% increase in sales reps' product proficiency with Qstream

TDS Telecom Turns to Qstream to Boost Sales Rep Product Proficiency

TDS Telecom, the seventh-largest local exchange carrier in the U.S. with 1.2 million high‑speed internet, phone and TV connections, needed a faster, more reliable way to roll out a new flagship business product and prepare for two cable acquisitions. Facing a competitive, regulated market and limited manager bandwidth, TDS wanted to speed rep proficiency, reduce onboarding delays, and cut the time managers spent reinforcing new product information.

TDS deployed Qstream’s short daily challenges (3 minutes or less) and manager dashboards to reinforce product details, pricing and positioning. The program achieved a 97% engagement rate and an average 25% lift in product knowledge proficiency, gave managers clear, data‑driven coaching actions, saved managerial time, and will be extended for onboarding and conference ROI.

TDS Telecom

Heidi Tuftee

Sales Leadership Coach and Sales Enablement Manager