Case Study: Snow Software achieves 23% gain in message fluency and doubles second meetings with Qstream

Snow Software Taps Qstream for Data-Driven Insight into Sales Team’s Ability to Win Deals

Snow Software, a Stockholm-based leader in software asset management serving more than 6,000 organizations, faced the challenge of equipping its 300-person global sales force to win in a highly technical, fast-moving market. Reps needed stronger consultative selling skills, consistent product and competitive messaging, and greater buyer trust to influence decisions and turn first meetings into follow-ups.

Working with Qstream and partner Slingshot Edge, Snow deployed short, mobile scenario-based challenges that reinforce storytelling techniques, spark peer competition, and feed analytics-driven coaching. The program boosted product and message fluency by 23%, doubled the rate of first meetings that progressed to second meetings, and gave sales leaders data-driven confidence to drive revenue growth.

Snow Software

Clark Green

Senior Director, Global Partner and Sales Enablement