Case Study: SDL, a global language translation and localization leader, achieves a 23% increase in product-message proficiency across its global sales team in seven weeks with Qstream

SDL Gets Their Sales Team Up to Speed on New Products Faster with Qstream

SDL, a global leader in language translation and localization and maker of Trados Studio, needed a fast, scalable way to get its worldwide sales team up to speed on the Studio 2015 release. The company required a non‑disruptive solution that would reinforce core product messages across busy schedules and ensure sales readiness prior to launch.

SDL rolled out Qstream’s mobile microlearning—short Q&A scenarios delivered on any device with spaced repetition, gamification and real-time analytics for managers. The program achieved a 95% engagement rate and produced a 23% increase in product message proficiency across the global team in just seven weeks, with positive user feedback and targeted coaching insights for managers.

SDL