Case Study: Smith & Nephew achieves 46% improvement in sales proficiency with Qstream

Qstream Helps Smith & Nephew Maintain Its Competitive Edge in High-Growth Markets

Smith & Nephew, a London‑based multinational medical device company, expanded into Turkey after acquiring the Plato Group and needed to rapidly bring hundreds of local medical sales representatives up to speed across sports medicine, trauma & reconstruction, and advanced wound management. To maintain a competitive edge in this high‑growth market the company sought a scalable way to ensure consistent product and clinical knowledge across its salesforce.

Working with Istanbul partner SIMGROUP, Smith & Nephew deployed Qstream’s mobile micro‑learning and reinforcement platform alongside monthly training topics. Reps answered short challenge scenarios on their phones, with analytics driving targeted coaching; the program delivered 96% engagement, supported 18 languages, and after 12 weeks reps averaged 93% mastery and a 46% improvement in overall proficiency.

Smith & Nephew

Erhan Feridun

Founder