Case Study: Mecca transforms its flagship shopping experience with QSIC-curated music

Mecca curates 10,000-track in-store audio experience with QSIC

The beauty retailer Mecca faced the challenge of creating a unique musical identity for each of the fifteen distinct zones within its new Melbourne flagship store, from high-energy makeup floors to calm perfumery lounges. Their goal was to ensure each space's audio reflected its purpose and products while maintaining a consistent and high-quality overall brand experience. To achieve this, they partnered with the vendor Qsic.

Qsic's solution involved a meticulous, zone-by-zone approach where their music experts curated over 10,000 tracks into tailored playlists, personally reviewing each one to guarantee quality and fit. They implemented day-parting to match shopper traffic rhythms and provided a centralized management system for long-term scalability. While the case study text mentions that uplift was measured, it does not provide specific result figures for this project.

Mecca