Case Study: Leading Energy Drink Supplier Company achieves 4% sales lift with Qsic

Leading Energy Drink Supplier Company - Customer Case Study

A leading energy drink supplier company faced the challenge of generic, one-size-fits-all in-store advertising that was disconnected from actual sales data and local context. This conventional approach resulted in wasted impressions and missed opportunities to engage customers at the moment they were most likely to make a purchase. To move beyond this, they partnered with Qsic and utilized the Gulp Radio platform through 7-Eleven's retail media network.

Qsic implemented a data-driven solution using the customer's own transactional data to power a test-and-learn campaign on Gulp Radio. This allowed for A/B testing of different creative elements, such as voice gender and script length, to identify the most effective ad variations. The solution enabled hyper-targeted, contextually relevant audio messaging that reached shoppers at the optimal time. As a result, the campaign drove a 4% increase in overall sales for the energy drink supplier.