Case Study: Largest Liquor Retailer Company drives double-digit sales growth with Qsic

Largest Liquor Retailer Company drives 8.6% unit uplift with Qsic

The customer, a large liquor retailer, partnered with vendor Qsic to create an immersive "Rave Cave" activation in a store cool room for Mardi Gras. The challenge was that there was no precedent for using audio in this environment; the brief required building a complete experiential activation from scratch where music, energy, and environment worked together to make shoppers feel they had stepped into a curated event.

Qsic implemented a solution featuring environmental styling, dynamic lighting, and a custom high-energy playlist. They used a layered audio strategy to drive foot traffic from other stores and guide customers within the store to the activation. This approach made the Rave Cave the sonic centerpiece of the event. As a result, Qsic's solution drove an 8.60% unit uplift, selling 1,779 incremental units of beer and RTDs during the campaign.

Largest Liquor Retailer Company