Case Study: Guinness achieves double-digit sales growth with Qsic in-store audio

Guinness drives six-pack sales with Qsic in 28 days

Guinness faced the challenge of converting high brand awareness from its sponsorship of a major rugby tour into actual sales in stores. In a crowded beer category, they needed a way to stand out at the point of purchase and connect the national event's excitement to shopper action. To address this, they worked with vendor Qsic.

Qsic implemented an in-store audio campaign using its AI-powered Ad Creator to quickly produce and launch targeted ads. The solution blended brand heritage with a limited-time offer and a direct call to action, running across 719 stores. Qsic's campaign successfully drove a significant product uplift, with nearly half of all Guinness sales during the period occurring within 10 minutes of an ad playing.

Guinness