Case Study: Coles Liquor boosts in-store sales with Qsic targeted audio

Coles Express drives sales with Qsic’s targeted in-store audio, lifting product sales 32%

Qsic partnered with Coles Express to address a challenge for its alcohol brand, Coles Liquor. Despite building strong initial awareness for a new product through off-site marketing, the brand struggled to effectively reach and convert shoppers at the critical in-store moment of purchase.

Qsic implemented a targeted in-store audio campaign across 739 Coles Liquor locations. Using sales demand profiles, Qsic identified peak shopping periods and scheduled playful, attention-grabbing audio ads to run with increased frequency during those times. This strategy resulted in a 32% sales uplift for the featured product and an 18% uplift across the entire brand portfolio due to a halo effect. The campaign delivered an exceptional return on ad spend, achieving a 4.7x ROAS for the new product and a 21.5x ROAS for the full brand.

Coles Express