Case Study: The Coca-Cola Company achieves faster, store-specific retail execution with QRStuff.com

The Coca-Cola Company wires 285,000 QR codes into retail execution with QRStuff.com

The Coca-Cola Company, operating through its vast global network, faced a significant challenge in retail execution. The weakest link was the last-mile distribution of store-specific planograms, as PDFs sent via email or portals were often outdated and difficult to access for field reps and merchandisers performing resets. QRStuff.com provided a solution using its dynamic QR code platform to distribute these critical documents.

QRStuff.com's implementation involved creating a system of QR codes placed on fixture paperwork. Scanning a code gave field teams immediate access to the current, store-specific planogram for that exact fixture and reset. This solution resulted in the creation of approximately 285,000 codes across eight accounts, which were scanned daily throughout 2025. The program provided measurable impact through continuous utility scans, proving it became an essential, evergreen piece of field infrastructure that improved compliance and execution accuracy.

The Coca-Cola Company