Case Study: BAT Nigeria powers trade execution and field workflows with QRStuff QR codes

BAT builds 532,000 QR codes for trade marketing with QRStuff.com

The customer, BAT Nigeria, a subsidiary of British American Tobacco, faced the challenge of managing trade execution and data capture across Nigeria's vast and fragmented informal retail network. Their field force and distributors lacked a digital connection between physical route visits and the company's cloud-based systems. The vendor, QRStuff.com, provided a QR code generation service to bridge this physical-digital divide.

QRStuff.com's solution involved the creation of approximately 532,000 operational QR codes. These codes were integrated into trade materials and workflows to connect field reps directly to data-capture forms, retailers to programme portals, and internal logistics. The result was a highly scalable, B2B operational estate that enabled efficient trade marketing and field-force enablement, proving that the value of QR codes is measured in workflow completions rather than mass consumer scan volume.

BAT