Case Study: Motif boosts e-learning engagement and online sales with QPSoftware

Motif boosts organic visits 2000% with QPSoftware

Motif, a fashion industry e-learning platform, wanted to enhance its existing online learning solution with new interactive features to improve user engagement and drive sales. They approached QPSoftware for a comprehensive solution that would include custom website development and SEO services to meet this challenge.

QPSoftware implemented the project in two phases. The first phase involved developing key performance-driven features like an improved course purchasing experience, student notifications, and a learning analytics dashboard using technologies like WordPress and LearnDash. The second phase focused on SEO, inbound marketing, and funnel optimization. The results for Motif were significant, including a 32.65% increase in time spent on pages, a 2000% yearly increase in organic visits, and a 600% increase in year-over-year online sales.

Motif