Case Study: LVMH Watches & Jewelry streamlines CRM and BI with QPSoftware

LVMH scales customer CRM across 30+ stores and 50,000 users with QPSoftware

LVMH Asia Pacific Ltd, part of the LVMH Watches & Jewelry sector, faced challenges with standardizing customer data collection and improving its traceability across its prestigious stores. They turned to vendor QPSoftware to develop a custom-built CRM system to address these specific problems within their customer relationship cycle.

QPSoftware designed and developed the multi-level CRM system, named MYKE, which included tools for generating KPI reports, analyzing user behavior, and managing data permissions across different brands and markets. The solution was successfully deployed in over 30 stores throughout China, Taiwan, and Hong Kong, resulting in a database that includes more than 50,000 users and providing enhanced performance management for LVMH.

LVMH