Case Study: Air France-KLM boosts engagement and social reach with QPSOFTWARE’s QR code marketing campaign

LVMH expands social reach by 14,040 followers with QPSoftware

Air France-KLM, a major airline company, selected QPSoftware to create an effective QR code marketing campaign. Their challenge was to drive online success by engaging consumers and connecting them from static print media to dynamic online content, rather than just making proclamations.

QPSoftware designed and developed a unique and complex QR code campaign that added dynamic elements to static media. The solution was launched across six airports in China and Taiwan. As a result, QPSoftware helped the campaign significantly expand the brand's social media reach by gaining over 14,040 new followers on platforms like Weixin, Weibo, RenRen, and Facebook.

LVMH