Case Study: Lucrin Geneva Elevates Chinese Luxury E-Commerce with QPSoftware

Lucrin Geneva launches localized China e-commerce with QPSoftware and 20 local media articles

Lucrin Geneva, a luxury leather goods brand, needed to launch a localized e-commerce presence in China to elevate its brand and drive online sales for Chinese consumers. The challenge was to adapt their digital strategy and website to resonate with the unique cultural nuances and preferences of the Chinese market. They partnered with vendor QPSoftware to achieve this goal using the Magento platform.

QPSoftware, in partnership with HI-COM ASIA, implemented a comprehensive solution that included full website localization, integration of local payment gateways like Alipay and WeChat Pay, and a wide-ranging digital campaign across Chinese platforms such as WeChat, Weibo, and RED. The results were a fully tailored e-commerce experience for the Chinese consumer, supported by targeted marketing initiatives, improved SEO, and audience engagement data across their social channels.

Lucrin Geneva