Case Study: Erno Laszlo launches a premium China brand website with QPSoftware

Erno Laszlo launches Chinese brand site in April 2020 with QPSoftware

Erno Laszlo, a luxury beauty brand, needed to launch a dedicated brand website for the Chinese market to showcase its heritage and connect with its local ecosystem, including its Tmall store and social networks. They engaged QPSoftware to develop a flexible portal website that would reflect the brand's premium identity and meet these specific local requirements.

QPSoftware used WordPress to build the site, leveraging its flexibility for custom design, ease of integration with local platforms like Tmall and WeChat, and its SEO-friendly nature. The solution allowed Erno Laszlo's team to easily manage content. The project was a success, with the client's project manager praising the site for being simple, elegant, and vital for demonstrating the brand's ambition in China. QPSoftware also optimized the site for performance and Baidu search indexing.

Erno Laszlo