Case Study: Baby International Blu boosts revenue and conversion with QPSoftware’s PrestaShop ecommerce revamp

Baby International Blu boosts revenue 600% in a year with QPSoftware

Baby International Blu, a retailer of baby and child products based in Shanghai, identified a major gap in its market for high-quality, safe, and well-designed products. Their challenge was to revamp their outdated e-commerce platform to better serve international parents in China and increase their online conversion rates. They enlisted QPSoftware to overhaul their website and achieve these goals.

QPSoftware developed a new PrestaShop-based e-commerce platform, migrating the client's data from an older version. The solution included a redesigned layout for improved user experience, a mobile-optimized site, an integrated online magazine, and the implementation of Chinese and international payment methods. As a result, QPSoftware helped Baby International Blu achieve a 600% increase in revenue within a year and significantly grow its online traffic to over 10,000 visitors per day.

Baby International Blu