Case Study: Dubai Airport Freezone achieves better strategy and performance management with QPR Software

Dubai Airport Freezone (DAFZ) exhibits best practice managing and aligning strategy, performance and processes with QPR

Dubai Airport Freezone (DAFZ), an economic zone serving multinational corporations, faced the challenge of managing its rapid growth in an orderly way. It needed to align its new strategic goals with day-to-day operations and process performance, which was not possible with its existing office tools. To solve this, the organization selected and implemented the QPR Suite from vendor QPR Software.

By implementing QPR's integrated software for performance and process management, rebranded internally as "Mir'ah", DAFZ established a single access point for all management information. The solution delivered by QPR provided tangible results within the first year, including exceeded performance targets, an increase in customer numbers, improved customer satisfaction, and greater operational efficiency, all while fostering a new culture of continuous improvement.

Dubai Airport Freezone

Ahmed Habib

Director, Strategy and Excellence Department