Case Study: Anheuser-Busch InBev improves cost-to-serve profitability with QPR Software

AB InBev created a Global Performance Management platform with QPR based Cost-to-Serve measuring solution

Anheuser-Busch InBev (AB InBev), a leading global brewer, sought to bolster its Route to Market strategy by creating a Corporate Performance Management platform. The challenge was to implement a sustainable, repeatable solution for measuring Cost-to-Serve across its complex supply chain and to analyze detailed customer and product profitability, moving beyond inefficient spreadsheet models.

The solution was delivered by QPR Software and its partner Ackinas, utilizing the QPR ProcessDesigner, QPR Metrics, and QPR FactView products. This integrated platform provided a visual Time Driven Activity Based Costing model, enabling advanced reporting, budgeting, and monthly variance analysis. The results gave AB InBev superior visibility into logistics performance and detailed profitability analysis, empowering sales teams with better data for negotiations and setting the stage for a global rollout and benchmarking across countries.

Anheuser-Busch InBev

Jan Kerremans

Global Pricing Director