Case Study: Virginia Lottery boosts teacher nominations and education awareness with Qorvis Communications

Virginia Lottery boosts Super Teacher nominations with Qorvis despite a budget cut of more than 50%

The Virginia Lottery faced a challenge of low public awareness that its profits fund K-12 public education. To help promote its Super Teacher recognition program with a significantly reduced budget, it engaged Qorvis Communications for an integrated communications campaign.

Qorvis designed a cost-efficient strategy focused on grassroots digital outreach and earned media. The solution involved launching dedicated social media channels and activating community networks to drive program nominations. Despite the smaller budget, Qorvis exceeded prior nomination totals and secured media coverage across Virginia, successfully strengthening awareness of the Lottery’s support for education.

Virginia Lottery