Case Study: the Kingdom of Saudi Arabia strengthens its global communications and U.S. relationships with Qorvis Communications

The Kingdom of Saudi Arabia builds 3M-follower digital reach with Qorvis

The Kingdom of Saudi Arabia faced intense scrutiny and negative media coverage in the United States following the events of September 11, which threatened its critical bilateral relationship. The Saudi government selected Qorvis Communications to help neutralize this coverage and reestablish its standing through a comprehensive communications campaign.

Qorvis implemented a long-term, multifaceted strategy that included media relations, high-level broadcast interviews, digital growth, and major event management. This solution secured prime-time media placements for Saudi leaders, built digital platforms that garnered millions of impressions, and facilitated high-level engagements that resulted in over $20 billion in agreements. Over more than two decades, Qorvis provided the Kingdom with consistent access to influential global audiences, successfully strengthening its international reputation and a key strategic relationship.

Kingdom of Saudi Arabia