Case Study: SHRM drives record growth and conference attendance with Qorvis Communications

SHRM boosts conference attendance 63% with Qorvis

The Society for Human Resource Management (SHRM), a global network of over 250,000 HR professionals, faced declining engagement and needed a modern strategy to strengthen membership recruitment and conference attendance. They engaged Qorvis Communications to enhance their brand positioning and implement a technology-forward approach for measurable growth.

Qorvis developed a research-driven, integrated marketing and communications strategy that utilized advanced digital techniques, including advertising, SEO, and a targeted campaign with interactive tools. This solution by Qorvis successfully strengthened SHRM's market position and led to a record-breaking annual conference, which saw a 63% increase in attendance and an estimated $3 million in additional revenue.

Society for Human Resource Management (SHRM)