Case Study: Pratt & Whitney launches Global Material Solutions and wins the alternate engine debate with Qorvis Communications

Pratt & Whitney achieves 75%+ positive sentiment with Qorvis

Pratt & Whitney faced the dual challenge of launching a new global aviation platform, Global Material Solutions, while simultaneously engaging in a high-stakes legislative and public policy debate concerning funding for a competing engine program. The company engaged the vendor, Qorvis Communications, to manage these complex communications and public affairs objectives.

Qorvis designed and executed a comprehensive global communications plan for the platform launch and a parallel public affairs campaign. This involved media relations, digital content, and grassroots engagement. The solution from Qorvis led to extensive positive international coverage for the new platform and was instrumental in achieving a successful legislative outcome, defeating the competing program.

Pratt & Whitney