Case Study: PhRMA increases patient access awareness with Qorvis Communications

PhRMA triples website traffic with Qorvis

The Pharmaceutical Research and Manufacturers of America (PhRMA) faced a challenge of limited public awareness for its member companies' patient assistance programs amid a national drug pricing debate. They engaged Qorvis Communications to develop a disciplined, nationwide communications strategy to elevate patient stories and reframe the conversation around access to medicines.

Qorvis implemented a campaign centered on a nationwide bus tour to generate local media engagement in key markets. Their solution included event management, media training for spokespeople, and targeted PR outreach. This strategy generated millions of local media impressions, more than tripled traffic to the PhRMA website, and significantly increased visibility for patient assistance programs, successfully repositioning the public conversation.

Pharmaceutical Research and Manufacturers of America (PhRMA)