Case Study: Oceus Networks launches a new brand and corporate identity with Qorvis Communications

Oceus Networks launches a new brand in 3 months with Qorvis Communications

Oceus Networks faced the challenge of establishing a new, distinct brand identity after its parent company, Ericsson, spun it off as an independent U.S. corporation. The company needed a complete rebranding to position itself in the government and defense markets. They engaged the vendor Qorvis Communications for brand strategy and marketing services to manage this critical transition.

Qorvis Communications developed the new name, Oceus Networks, and built a comprehensive corporate identity, including a visual identity, websites, and marketing collateral. They also created integrated communications plans for PR, media, and internal stakeholders. As a result of Qorvis's solution, Oceus Networks successfully launched as a standalone company with a cohesive brand and clear market positioning, enabling it to engage effectively with government customers from day one.

Oceus Networks