Case Study: Mayo Clinic strengthens trust and visibility across the Middle East with Qorvis Communications

Mayo Clinic drives 28 million impressions with Qorvis Communications

The Mayo Clinic sought to increase patient volumes from the Middle East, specifically from Saudi Arabia, Kuwait, Qatar, and the UAE. Their challenge was to build sustained trust and become the premier choice for patients in these culturally nuanced and competitive markets, moving beyond limited promotion. They partnered with Qorvis Communications for an integrated regional communications program.

Qorvis implemented a long-term, multi-faceted solution that included media relations, government engagement, and targeted digital outreach. This involved placing physician experts in regional media and launching strategic paid media campaigns across platforms like Google and Facebook. The efforts by Qorvis generated significant measurable impact, including over 28 million impressions, nearly 500,000 link clicks, and 6 million video views, successfully strengthening Mayo Clinic's regional presence and reinforcing its brand as a leading destination for complex care.

Mayo Clinic