Case Study: the Kingdom of Bahrain restores its reputation with Qorvis Communications

Kingdom of Bahrain restores U.S. relations with Qorvis after 11 high-level meetings

The Kingdom of Bahrain, a customer of Qorvis Communications, faced a significant challenge to its reputation in the United States during the Arab Spring. The prevailing media narrative unfairly grouped Bahrain with the actions of other nations, ignoring its unique multiethnic and constitutional nature. The initial task of improving its reputation quickly escalated into a major crisis management situation requiring Qorvis's expertise.

Qorvis implemented a proactive crisis solution centered on direct diplomacy. This included organizing high-level and youth delegations to Washington D.C. for face-to-face meetings with key U.S. decision-makers and think tanks to combat media misinformation. The vendor also established digital media platforms to highlight Bahrain's culture. As a result, Qorvis helped Bahrain restore amicable U.S. relations to pre-crisis levels, reestablishing its reputation as a vital ally and a beacon of stability.

Kingdom of Bahrain