Case Study: Keep America Beautiful achieves a 46% reduction in cigarette litter with Qorvis Communications

Keep America Beautiful reduces cigarette litter by 46% with Qorvis Communications

Keep America Beautiful sought to reduce cigarette litter across the United States through its Cigarette Litter Prevention Program. The challenge required coordinating communications across hundreds of distinct local communities and media markets. They engaged Qorvis Communications for campaign management and PR & media relations.

Qorvis designed the launch and sustained visibility for the program in 186 communities nationwide. Their tailored solution involved developing custom press materials and securing earned media coverage, while also providing supporting materials to ensure consistent messaging. As a result of the campaign, the program achieved an average 46% reduction in cigarette litter in participating communities. The campaign also received an Honorable Mention in the 2009 PRNews Non-Profit PR Awards.

Keep America Beautiful