Case Study: FAUN Trackway USA establishes credibility in the U.S. defense market with Qorvis Communications

FAUN Trackway USA wins U.S. defense coverage with Qorvis and reaches 40+ armed forces worldwide

Faun Trackway USA, a subsidiary of a Wales-based defense manufacturer, sought to launch into the competitive U.S. defense procurement market amid shrinking budgets. Their challenge was to establish a credible American brand and build disciplined engagement with key media, policymakers, and stakeholders. They partnered with Qorvis Communications for a comprehensive solution involving brand strategy, PR, and event management.

Qorvis developed targeted messaging, built new marketing materials, and provided media training for leadership. They secured high-profile media coverage and executed a major launch event at the British Embassy, featuring a former Secretary of the Army as keynote speaker. The effort by Qorvis generated significant national and trade press, establishing early credibility for Faun Trackway USA within the Washington defense community and positioning them to compete for U.S. contracts while advancing domestic manufacturing.

FAUN Trackway USA