Case Study: CDC strengthens crisis communication and message discipline with Qorvis Communications

CDC strengthens crisis messaging in 1 week with Qorvis Communications

The Centers for Disease Control and Prevention (CDC) faced the challenge of communicating complex, evolving public health information during high-pressure global emergencies like the H1N1 pandemic. Operating under intense media and political scrutiny, CDC leadership needed to maintain public trust through clear and consistent messaging. Qorvis Communications was retained to provide media training and message development services.

Qorvis implemented a comprehensive solution that included a media audit and the development of tailored messaging frameworks. The vendor conducted onsite media training and simulated interviews for over 15 senior CDC experts, preparing them for sustained national and international engagement. As a result, CDC leadership achieved improved message discipline, consistency, and credibility during periods of intense public scrutiny, strengthening the agency's ability to communicate authoritatively during global health crises.

Centers for Disease Control and Prevention