Case Study: Mexico and the Mexican Tourism Board restores its global reputation with Qorvis Communications

Brand Mexico and Mexican Tourism Board restores global reputation with Qorvis in 2 weeks

The customer, Brand Mexico and the Mexican Tourism Board, faced a significant challenge to its global reputation due to negative international coverage of cartel violence. The situation was immediately compounded by the H1N1 influenza outbreak. They engaged Qorvis Communications for a comprehensive digital and social media campaign to manage these crises and restore narrative balance.

Qorvis built an aggressive, integrated digital platform, launching the multilingual news site Mexico Today and deploying coordinated social media campaigns. This solution rapidly improved search visibility to reflect the government's proactive crisis response. Qorvis also pioneered the use of Twitter for diplomatic engagement. As a result, tourism growth continued in subsequent years, reinforcing Mexico's resilience as a top global destination.

Brand Mexico and Mexican Tourism Board