Case Study: Abbott Laboratories strengthens global crisis communication with Qorvis Communications

Abbott Laboratories trains 100+ communications leaders with Qorvis

Abbott Laboratories, a global healthcare company, faced the challenge of preparing its communications leaders to effectively engage with media and stakeholders on complex, high-risk issues in a highly regulated industry. They partnered with Qorvis Communications for crisis and reputation management and media training services to build a consistent, enterprise-wide approach for high-pressure situations.

Qorvis designed a comprehensive media training and crisis preparedness program focused on real-world scenarios, including drug pricing and product safety. The solution equipped Abbott's global team with a shared framework for disciplined messaging, resulting in increased confidence for its leaders when engaging with the media.

Abbott Laboratories