Case Study: XAPPIFY boosts ROAS and scales revenue with Qonversion

Xappify cuts wasted ad spend and boosts ROAS 10–20% with Qonversion

Xappify, a mobile app studio with a lean team of five developers, faced significant challenges in optimizing their ad spend due to a lack of native Apple Search Ads attribution and limited data visualization with their previous tool, RevenueCat. They were unable to determine which keywords and campaigns were driving actual revenue, causing them to waste budget on low-quality traffic. This led them to seek a new solution from the vendor Qonversion.

By migrating to Qonversion, Xappify gained access to its native Apple Search Ads dashboard and analytics. This provided the data visibility needed to reallocate their budget from underperforming keywords to high-intent ones. As a result, Qonversion helped Xappify boost their return on ad spend by 10-20%, scale their monthly recurring revenue to $100,000, and save over 10 hours per month on manual data consolidation.

Xappify